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In today’s competitive business environment, your brand is one of your most valuable assets. A strong trademark distinguishes your products or services in the marketplace, builds customer loyalty, and protects your reputation. Securing trademark protection is not just a legal formality—it’s a strategic investment in your business’s future. At High Plains Law, we offer comprehensive trademark services to help businesses protect their intellectual property, enforce their rights, and navigate complex trademark laws.
Whether you’re a startup establishing your first brand or an established business expanding into new markets, we provide tailored guidance to ensure your trademarks are fully protected. With experience in trademark registration, enforcement, and litigation, our Denver-based firm is committed to helping businesses safeguard their creative assets and build lasting brand equity.
Trademarks are the foundation of a recognizable brand. They represent your business’s identity in the marketplace and can become a source of significant value over time. Without proper protection, your brand is vulnerable to infringement, misrepresentation, and loss of market share. Registering a trademark provides exclusive rights to use your brand name, logo, or slogan, ensuring that competitors cannot profit from your hard-earned reputation.
In addition, strong trademark protection helps avoid costly legal disputes by establishing clear ownership of your intellectual property. A well-managed trademark portfolio is also a key asset when negotiating partnerships, securing investors, or selling your business. At High Plains Law, we understand the critical role trademarks play in your business’s success and offer the legal expertise you need to protect your brand.
At High Plains Law, we understand that every business’s branding strategy is unique. That’s why we take a personalized approach to trademark protection, tailoring our services to meet your specific goals. Our firm combines deep legal expertise with a practical understanding of the challenges businesses face, delivering solutions that align with your priorities.
We prioritize clear communication and transparency throughout every step of the process, ensuring you are informed and confident in your trademark decisions. Whether you need help registering a new mark, enforcing your rights, or resolving a complex dispute, we are here to protect your brand and its future.
A Colorado trademark attorney helps you search and clear a mark, file and prosecute a USPTO application, respond to office actions, and protect the brand through enforcement, licensing, and (when needed) litigation.
Hire a Colorado trademark attorney before you spend heavily on branding—especially before a name/logo launch, new product line, expansion into new markets, or signing a licensing or partnership deal. High Plains Law emphasizes search/clearance before investing in a mark.
If you’re U.S.-domiciled, the USPTO says you aren’t required to use an attorney, but they strongly encourage hiring a U.S.-licensed trademark attorney to guide the process.
USPTO fees depend on classes and filing basis. The USPTO lists a base application fee of $350 per class (and additional fees can apply). After registration, you’ll also pay maintenance fees over time.
The USPTO says the process usually takes about 12–18 months, though it can be longer or never register if refused.
Colorado’s Secretary of State notes a business name isn’t generally eligible for trademark registration unless it’s used as a trademark (used to identify the source of goods/services—e.g., in advertising or on goods).
A Colorado trade name (DBA) is a state-level business name filing; a trademark protects a brand identifier used for goods/services. If the name is a serious asset, trademark strategy matters more than “just filing a DBA.”
A common rule: federal USPTO registration is usually best if you operate across state lines (or plan to), while a Colorado state trademark may fit narrower, Colorado-only use. Colorado SOS explains Colorado trademark registration is filed electronically as a “Statement of Registration of Trademark.”
Because clearance helps you avoid adopting a mark that conflicts with existing trademarks. High Plains Law specifically lists Trademark Search and Clearance to assess conflicts and registrability before you invest.
Your trademark can protect brand identifiers like a name, logo, or slogan (so long as it functions as a source identifier and meets legal requirements). High Plains Law’s page references protecting brand name/logo/slogan as part of trademark protection.
An office action is the examining attorney’s refusal or request for changes. High Plains Law notes they guide clients through registration and responding to office actions to improve the chance of approval.
Portfolio management means keeping trademarks active, compliant, and renewed, and monitoring issues as the brand grows. High Plains Law lists renewals/monitoring/compliance as part of portfolio management.
Enforcement often starts with cease-and-desist letters and negotiations, and can escalate to formal actions when needed. High Plains Law lists enforcement support and legal actions to stop unauthorized use.
Opposition and cancellation are USPTO processes used to challenge a conflicting application or remove an existing registration that improperly conflicts with your rights. High Plains Law lists representing clients in opposition and cancellation proceedings.
Yes—licensing can expand the brand, but the agreement must protect the trademark rights and define use/quality controls. High Plains Law lists Trademark Licensing Agreements as a service (drafting and negotiation).
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